Pictures are becoming critical in marketing. They are easy to perceive compared to writing and allow the brains to process and interpret them quickly. Also, images are attractive and easy to understand. Besides, images evoke visceral emotions compared to written words. As a result, marketers find it easier to use pictures in their marketing endeavours. Unfortunately, not all pictures are good for marketing purposes.
If you plan to use the pictures to sell clothes, you must ensure they are appealing and bring out the special features you need to woe customers. Therefore to take the photos, you need the right equipment, including a good camera, tripod, and white form boards. Also, you must ensure that you use the appropriate Background Remover tool to make the images memorable.
A good marketing photo needs to evoke emotions. If such a photo is properly paired with the online content, it enhances people’s ability to remember the content. Thus, there are plenty of tips that can help you take good pictures which you can use to sell clothes.
But the images of the pieces of clothes you plan to use to sell clothes should be the best. Unfortunately, clothing can get creased and wrinkled. They may also look worn out after transportation or storage. As such, you must prepare the garments first before taking the photos. Of course, you will then Cut Out Background to fix any other remaining problem. It reduces excessive editing, which is likely to compromise the quality of the picture. Photoshop and editing should only be used for colour correction and adding final touches. Here are the tips to help you take good pictures to use to sell clothes.
1. Set Up The Studio
You must adequately prepare the room for photography. To do this, you need a white wall, natural light, and duct tape. You may also need to invest in more equipment and materials to neat the room. Be particular about the colours you select and how you organize the room so that it matches the colour of the clothing you want to photograph. A grey or a white backdrop is the best because it prevents distraction and allows the camera to capture the colour of the clothing accurately. A seamless role of white paper could be ideal for this purpose.
The camera you will use to take the photos counts. However, you need not exhaust your budget on a camera. You will need to buy other things to help you adequately prepare your studio for photography. Buying a DSLR with both aperture settings and manual exposure could be helpful. A good smartphone camera will give the desired results if your budget is thin.
A tripod will help you eliminate the shaking. Shaking happens to everyone and can easily blur your image. So attaching the camera to a tripod allows you to take the image without worrying about shaking. But you will need to find a tripod that is compatible with your camera. Also, ensure to position the tripod so that the camera faces the product. If you will be using a tripod, you may only need to move the garment and take images at different angles.
Natural light is inexpensive and the best if looking forward to quality images. Using a room with abundant light could guarantee you great images. However, if the budget allows, you may consider investing in a lighting kit. Artificial lighting equipment allows you to shoot images at the time when the lighting coming through the window is not sufficient. The nono strobe light head could be the best option for you. It is pricey but will help you get the crisp images you need for selling clothes.
After taking the photo, do not just upload them on your website or social media. You may need to edit them to make them sharp and eye-catching. You will need to use a Background Remover if anything in the background is likely to disrupt viewers. Start the editing process by correcting the lens. It removes any purple or green hue that may appear on the image. It also eliminates tilted images.
6. Color Correction
The next important step in editing is colour correction. Colour correction is challenging but is mandatory if you want good-looking pictures which you can use to market and sell clothes. Colour correction will help you enhance the vibrancy, saturation, tone and contrast. But before you embark on colour correction, ensure to Cut Out Background to remove distractions. When carrying out colour corrections, ensure the final colour you get is a true representative of the product. If not, the picture may lead to mistrust and may not be of help when it comes to selling clothes.
Learning how to take photos is vital if you want to become a successful online clothes dealer. You need a good camera, a tripod stand and some knowledge of how to Cut Out the Background and edit the photos. Also, you need the services of a Background Remover expert to help make your images attractive.