If you are a creator of online content, you will ask yourself if your article, online magazine, or blog post requires an image. The answer to that is "yes." Images are a key part of ensuring that the content is interesting to the reader and easy to find.
Optimising images entails generating and conveying high-quality images with the best resolution, size, and format to increase user engagement. It gives the search engine relevant contextual information. Another part of image optimisation is ensuring images are properly labelled so that crawlers can read them. You can remove background images online to reduce file size. Background remover services are readily available from reputable sites such as remove.bg.
Optimised images increase user engagement and search engine rankings. They also help speed up page loading time. Thousands of similar entries are made on the internet in seconds. To perform well in SEO, you must ensure your images are of the ideal size, format, and resolution.
According to an Aberdeen Group study, a one-second delay in load time is equivalent to a 7 per cent drop in conversions. With that, one-third of people will leave a website that takes three seconds to load. Let us have a look at how to optimise images.
Reduce the image size.
Higher resolution and larger dimensional images will slow down your page load time. You can scale down the file size without compromising its quality to improve web performance. One way of achieving that is by removing the EXIF data.
A background remover online is another easy way to edit your image according to your preference. On the other hand, Adobe Express enables you to delete background images in less than five seconds.
Choose a suitable file format.
The most common file formats include PNG, JPEG, GIF, and SVG. Experts recommend using JPEG for images with numerous colours and PNG for simple images.
Compressing your images
The compression rate you choose for your image will largely determine the online performance of your image. If you choose a higher rate, the resultant image will be smaller but the quality poorer. Choosing a lower compression rate, on the other hand, will generate a larger image with higher quality.
Therefore, there is a need to balance the two. Image editing tools include Affinity, Photo Pixlr, Adobe Photoshop, ImageOptim, JPEG Mini, OptiPNG, Kraken, Gimp, Paint.NET FileOptimizer, and Trimage are popular options that you can explore.
Proper keyword and keyphrase selection
Google's Keyword Planner is an essential tool that can help you identify what online users are interested in related to your business. That will help you in selecting keywords and phrases that meet consumer needs. Apply these keywords and key phrases appropriate to your images, and your SEO will shoot through the roof.
Use image alt tags.
Alt tags are the text displayed whenever a user hovers a mouse over an image. If the browser cannot display the image, an alt tag is displayed in its place.
Unlike human brains that can understand an image by simply looking at it, search engines majorly rely on alt tags to determine the content of the image. Users can still read your text even if an image doesn't show up, so make sure you use alt tags to describe each one.
Create the body content.
Alt tags offer limited information regarding an image. It is essential to write body content to help the reader fully comprehend your image. For example, if you upload a bird picture, users will want to know a little about it and why you chose to share it.
Share your photographs.
Linking your site to high authority sites will greatly improve your rankings. The more you expose your photographs to many people, the higher the chances of them linking back. The beauty of images is that they are easy to share and more desirable to viewers than empty texts. You can explore various social media channels to share your images. Adding social media sharing buttons on your website will also help viewers share them, and your ranking will go up. Although SEO for images is a little time-consuming, the rewards are worth the effort. Experts recommend changing your image background to resonate with your message. Explore various background remover sites, such as remove.bg, where you only need to upload the image and then change it. Remove background image online services are offered free of charge or at pocket-friendly prices. Background remover online services have, over the years, helped many photographers to achieve higher search engine rankings. To delete background for image, consider using a site such as PhotoScissors.